Association of Tourism Trade Organisations, India
Our Mission
ATTOI works on a mission to promote tourism in India. Its prime objective is to create awareness overseas about the potentials of tourism in India.

Membership is given to all individuals above 21 years of age, who subscribe themselves to the aims, objectives and rules of the society.

Tourism Education
This programme aims to create awareness of Tourism growth from School level and help students interested in this field to take up tourism as their career.

Tourism Policy
Our tourism policy focuses on a symbiotic relationship between tourism activities, environmental conservation and local community development.

Tourism Research Papers
Tourism Research
Tourism Industry in India is one of the most lucrative industries in the country and contributes substantially to foreign exchange earned.

Tourism News
Tourism Policy
Latest News on Travel and Tourism Industry.

Media Talks


  • Publication: Metro Vaartha (13-03-2017

  • Publication: Kerala Kaumudi (08-03-2017)

  • Publication: The Business Line (14-01-2017)

  • Publication: Deshabhimani - Kochi (14-01-2017)

  • Publication: Deccan Chronicle - Kochi (14-01-2017)





THIRUVANANTHAPURAM: After ideology, fish curry and football, Kerala and West Bengal are on the cusp of identifying another unifying ground - tourism.

What is surprising is that for all the traffic of politburo members of the communist parties between Kolkatha and Thiruvananthapuram, there had not been a direct flight between the two states, which had been a hindrance to domestic tourism business between the two states.

Now that the efforts of the state tourism department and the tour operators in the state have got Indigo airline to connect Kolkatha and Kochi with a stopover at Bangalore, Kerala tourism is expecting to lure tourists from the eastern markets, particularly from West Bengal.

Ahmedabad, Mumbai and Bangalore have been the prime markets for Kerala's domestic tourism business so far, and the new flight connection is expected to open up a whole new market segment for Kerala tourism.

"We have already drawn up a package for tourists from West Bengal to holiday in Kerala, beginning August 1. What is special is that the destinations of Munnar, Thekkady and Kumarakom are included in the package, which should make it an appealing proposition", says Anish Kumar PK, honorary secretary of the Association of Tourism Trade Organisations of India (ATTOI).

The package offers a 5-day vacation in Kerala at Rs 7,999 per person on a twin-sharing basis, and a special Kolkatha-Kochi return fare of Rs 7,000.

ATTOI will join hands with Kerala tourism authorities to hold a roadshow in Kolkatha later this month, to promote the package and spread awareness of the new connectivity between the two states. Anish Kumar says the road show will consist of B2B and B2C segments, and detailed presentations on the different product offerings of Kerala tourism.

Tour operators in the state are betting on a healthy flow of Bengali tourists to Kerala from August. Says one Thiruvananthapuram-based tour operator: "If the Kerala fish curry is not reason enough for a Bengali to come over, there is the attraction of the Vivekananda Memorial, a veritable pilgrimage destination for Bengalis, that is only a few hours drive from the Kerala capital".


Association of Tourism Trade Organisations India (ATTOI) and Malaysian Tour Operators Association (MITA) had undertaken a new initiative by conducting a roadshow displaying the various tourism products of both the countries. The roadshow was organised on December 1, at the Hotel Grand Seasons, Kuala Lumpur and was attended by 22 members of ATTOI and 77 tour operators from Malaysia.The members had a very interactive session with their Malaysian counterparts.

"With the introduction of direct flights between Thiruvanathapuram, Kochi and Kuala Lumpur, we expect tremendous response from travellers from both the countries", said Menon, president, ATTOI. This is the first time that tour operators from both countries got together to exchange ideas of trade possibilities. After the successful sessions, the ATTOI members were taken for a familiarisation tour to various tourist destinations and resorts.

Increase in member strength

With the addition of eight tour operators from Tamil Nadu, Bengaluru, Delhi, Kochi and Thiruvanathapuram and the inclusion of four hoteliers as associate members, the member strength of ATTOI has gone up to 26 now. The latest entrants to the association are Chitra Tours and Travels from Chennai, Southgate Tours and Travels and Overseas Travels from Thiruvanathapuram, Cox and Kings (I) from Delhi, Liz Travel Solutions, Mystikal India and New Indian Voyages from Kochi and from Bengaluru. Sagara Beach Resort, Blackberry Hills Mountain Eco Lodges, Floatels India and Abad Hotels and Resorts have joined as associate members hotels and resorts.


THIRUVANANTHAPURAM: A minister exclusively for tourism, direct flights to Europe, priority to road development, four-lane road connectivity to destinations and emphasis on sustainable and quality tourism are given thrust in the tourism development plan 2011-2016.

The plan has been worked out for sustainable growth of the tourism sector over the next five years. The Association of Tourism Trade Organisations India (ATTOI) will submit the plan to the new government after the April 13 elections.

The plan will be submitted to the new government and we want the key areas to be discussed among the trade and the other stakeholders, an official of ATTOI told The Hindu.

The industry has grown to a level where there are many opportunities and threats and timely action is necessary to take the sector forward. The development plan has mooted that a senior minister should be given the Tourism portfolio. It has been pointed out that Kerala has failed to tap the potential of inbound tourism due to non-availability of direct flights to European source markets. Tourists have to take flights via the Gulf and it is very difficult to get seats on these flights. Many tourists are changing their itinerary to visit the State due to non-availability of direct flights.

Air India and the low-cost carrier Air India Express should start direct flights to Europe and Australia from airports in the State. If Air India Express can start a London- Male- Thiruvananthapuram flight, it will enable more tourists visiting the Maldives to take extended tour to Kerala and provide sufficient load for the carrier.

The ATTOI seeks priority to road development as free flow of vehicles is not possible on the roads in the State. The majority of foreign tourists are from the U.K., Germany, France, Italy, Australia and the Scandinavian countries, which do not have single lane traffic.

The NH stretches in the State should have carriageway of 45 metres and road development should be as per international standards.

Four-lane connectivity should be ensured to all tourist destinations in the State and proper signage as per international standards to destinations, airports, bus terminals, railway stations and places of interest have been mooted in the plan.

Quality tourism

With the increase in domestic tourists during the last five years, there is an increase in the number of service providers.

This has resulted in the entry of many unqualified service providers in houseboats, resorts, tour operators and ayurveda centres.

To ensure that quality service is provided and the tourists have a hassle-free holiday, the ATTOI has suggested that recruitment of trained staff in houseboats and ayurveda centres be made mandatory. The Kerala Institute of Tourism and Travel Studies (KITTS) should start more short-term courses to meet the demand for trained professionals.

The non-availability of guides speaking French, German, Russian and Italian has made it difficult to get tourists from non-English speaking countries.

In the plan, a committee comprising persons from the Tourism Department and tourism trade has been suggested to check the quality of service providers.


The development plan highlighted the negative impact of hartals and strikes on the sector and the bad image to the State and inconveniences to tourists.

There are many operators who are not promoting Kerala because of the frequent strikes and hartals. Many tour operators end up paying huge amount as compensation because of the problems faced by the tourists during strikes.

Tourist vehicles should be exempted from hartals, strikes and agitations by the trade unions in the motor vehicle sector.